While shopping you might look for certified organic fruits, coffee beans and cotton clothes. You do well, we love that. Unfortunately, we also have bad news coming up. The bitter truth is that even organic products, despite being eco-friendly, might be associated with child labour, inhumane working conditions or discriminatory wages. Do you wanna be a part of that? Guess you don’t.


Fairtrade - a global movement born back in the 1940s - is an arrangement gathering various international organisations seeking greater equity in the international trading system. Fairtrade cooperatives ensure fair wages, hours, conditions and safe labour practices, including disallowing child labour. Fairtrade boosts local sustainability as it enables small scale producers to improve their position. Fairtrade is about respecting people, protecting them and caring about the environment. By choosing a fairtrade item you are guaranteed that every person who participated in producing it was treated ethically and paid accordingly.


Who made my clothes? This catchy slogan was invented by amazing rebellions of Fashion Revolution. Look at the t-shirt you’re wearing right now, take a deep breath and ask yourself a few questions. Who sewed it? Did they get paid properly? Who picked the cotton? Under what conditions? Every item has its story. Many clothes available now - in the fast fashion age - were made in sweatshops in East Asia. Sweatshop workers cannot earn their living and face dangerous working conditions every day. Fast fashion monster constantly grows as we, the customers, feed him. Ask out loud - who made my clothes?

Transparency is the value. The industry shouldn’t have anything to hide, right? By choosing organic and fair trade clothing we put pressure on big companies. By spreading knowledge and awareness we can force fashion industries to change their policy. Everyone can take action. The more people gain consciousness, the better our planet will be. Let’s step towards the positive change and always fashionable values: quality, human rights, transparency and sustainable development.

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